The ABCD of SEO (Search Engine Optimization Alphabets- SEO Terminology) part-2

Search engine optimization (SEO) is the process of optimizing your on-line content so that a search engine likes to show it as a top result for searches of a certain keyword.
The ABCD of SEO (Search Engine Optimization Alphabets- SEO Terminology) part-2

Let’s start with ABCD of SEO.
JavaScript:  A scripting language that can add dynamic features to your website.( embedded in HTML) (for example, clicking on a button to display hidden content).

jQuery:  jQuery is a fast, small, and feature-rich cross-platform JavaScript library designed to simplify the client-side scripting of HTML.jQuery focuses on simplifying DOM manipulation, AJAX calls, and Event handling.

Keywords:  Keywords, in SEO context, are words and/or phrases used in webpages to help search engines connect users searching for relevant search terms to your website.

Keyword Research:  A method of researching search terms (keywords) that reflect your website’s content so that your website can rank in search results.

Keyword Density:  The percentage of time a keyword appears on a webpage as compared to the total number of words on that page.

Keyword Difficulty / Keyword Competition:  Keyword difficulty or keyword competition is a measurement of how much effort would be required for a webpage to rank for a particular keyword.

Keyword Optimisation: The process of including target keywords in specific locations of a web document (for example the title tag, meta description, and URL) to increase search engine rankings.

Keyword Rankings: The position of a webpage on the organic search engine results pages (SERPs).

Keyword Research / Keyword Analysis: The process of discovering what keywords your prospects are using and understanding their intent to better optimise your pages for both users and search engines.

Keyword Research Tool: An online or offline instrument that enables you to retrieve keyword data and insights.

Landing Page: A web page (destination page) on which a visitor arrives/lands after clicking a link on search engine optimized results.

Link: Any hyperlink (clickable text, button, or image) that takes users to another section (internally or externally) of a website or webpage.

Link Building: A process of creating backlinks that point to your website – this increases conversions and brand awareness.

Long tail keywords: Search phrases that contain 3 or more words are referred to as long tail keywords.

LSI:  LSI stands for Latent Semantic Indexing. LSI keywords are synonymous words that help to repeat a keyword multiple times and hence make content look more natural.

Meta Tags: Meta tags are a great way for Webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page.”

Meta Description: Meta description, an attribute of Meta tags, used to provide a short and summarised description on the contents of your webpage to the search engines.Meta descriptions are display in search results as a part of search snippets.

Meta Keywords: Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

Metrics: SEO metrics take information out of Google analytics to monitor all the work you’ve done.

Mobile-Friendly: Describes how accessible a webpage is to users who are browsing the page on a mobile device. For example:
fast page loading on a mobile device.etc..

Natural Links: Backlinks that are acquired through non-spammy techniques such as one to one outreach, quality guest blogging, and submission of webpages to high quality web resources(organic way).

Nofollow: A HTML attribute that can be added hyperlinks to tell search engines not to pass PageRank to the destination URL.
<a href=”” rel=”nofollow”>This link does not pass PageRank</a>

Nofollow links instruct search engine bots to not count them and thus they do not help to boost ranks.

Negative SEO: Negative SEO is used to lower the competitors’ websites’ credibility and ranking.

Niche: Niche is used to specify category or a subset of market related to your products/services.

Off-Page SEO: It's process to improve the position of a web site in the search engine results pages,by using other sites linking, sharing or referring to your web pages.Off-page optimization deals with link building factors and increases the traffic to your website and its position in Google.

On-Page SEO: On-Page SEO is also known as on-site SEO. It's process of making your website search engine friendly,using optimization of individual web pages(or elements on a website ) so that search engines are able to crawl and easily to understand about your website content and structure.

Outbound Links: Links which go to another website from your website are called outbound links.

Organic Search Results: Search results which are unpaid and organized by relevancy are organic/natural search results,The non-paid section of a search engine results page, usually below the paid ads.

PageRank: PageRank, a link analysis algorithm by google, is a measure of a web page’s popularity in terms of the number of links directing to that page from other websites,and reliability of a web page from a scale of 0 – 10, with 0 being the lowest and 10 being the highes.

Page Authority: (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.

PPC: Pay Per Click (PPC) is a type of paid advertising where the advertisers have to pay only when a user clicks on their ad.

Page Loading Time / Page Speed: The amount of time it takes for a webpage to load.Page loading time is a Google ranking factor which may affect your rankings if it loads too slowly. Google recommends your pages load in 4 seconds or less.

Penalty: A negative impact on a website’s rank in search engines for doing spamming or using manipulating methods is known as penalty.

Paid Links / Paid Inclusion: Paid inclusion refers to the act of transacting in order to acquire a link back to one’s website. In other words, buying links.
This goes against Google’s Quality Guidelines and may result in a manual penalty.

Paid Search Results: This refers to the search results located above the organic search results, controlled by Google AdWords.

Query / Search Query: Keywords or keyword phrases entered into a search engine with for the  getting relevant results.

Quality: Always try to infuse quality over quantity whether it’s about content or link.

Robots.txt: Robots.txt file is used to tell search engine spiders that which web page of your website should be crawled and which should not be crawled.

Rankings: The ranking positions of a website’s target search queries, also commonly referred to as keyword rankings,Alexa provide the website ranking.

Rank Checker Websites/Tools: A software/Website that allows you to check your search engine ranking positions for selected search phrases and Alexa, SEO PowerSuit etc..

Referral: Refers to the referral traffic sent from other websites to yours typically through hyperlinks. The quality backlinks are good for websites help to ranking the websites ranking at higher position.

Responsive Website: A Websites which is flexible or fluid the contents of a webpage automatically adjusts based on the device screen size are when it is requested from various devices such as mobile phones, smart phones, and tablets.

Rich Snippets: A Rich snippet is a result Google shows to the user in the search results.Rich snippets or structured data markup are a type of microdata markup (using the vocabulary) that are added to webpages, with the purpose of making the webpage result on the search engine results pages more visually outstanding, and also display information related the query.

Sitemap: A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site. is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time.

Search Engine: A web search engine is a software system that is designed to search for information and retrieve information on the World Wide Web.

Some Popular search Engine Google, Bing and Yahoo!, Baidu, Yandex, and

Google Search Console is a  free collection of tools and resources to website owners monitor their site health and maintain their search presence on Google.

Features include information about search appearance, search traffic, technical status updates, crawl data and additional educational resources.

Search Engine Submission: The process of submitting a website to the search engines and one of the ways to get into a search engine’s index.

Search Volume: Search volume is defined as the number of searches that are expected for a keyword within a certain period. Search volume is used as a measurement in keyword analysis to assess the potential search engine traffic for a given keyword.

Social Bookmarking: Social bookmarking is a centralized online service which allows users to add, annotate, edit, and share bookmarks of web documents through online bookmarking platforms such as Delicious,, and Diigo etc.

Spider: A Web crawler, sometimes called a spider, is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing and sorting.

SEO Audit: An SEO Audit is a health check for your website. It looks at the technical infrastructure of your website, the on-page elements and off-page essentials to optimise Search Engine visibility, usability and conversion,crawling and indexing.An SEO audit may be performed manually or via a tols.

Target Keywords: Target Keywords: A target Keyword is one word or phrase that best summarizes your page.It's used to to optimise your website and webpages to rank well on the the search engines results pages.The "Target Keywords" portion of SEO Manager will check your content to make sure you have included the word or phrase that is most important for that page.

Title Tag: A title tag is an HTML element that specifies the title of a web page.  It is a best practice to include your target keywords in the page title.
Title tags are part of meta tags. An SEO-friendly title should be keyword rich and meaningful.

Top-Level Domain (TLD): The top level domain is refers to the last segment of a domain name, or the part that follows immediately after the "dot" symbol.

e.g.,TLDs are mainly classified into two categories: generic TLDs and country-specific TLDs. 

URL: The Uniform Resource Locator or URL is commonly referred to as the website address, unique for every website and is used to locate and access webpages on the World Wide Web. An SEO-friendly URL should be clear and meaningful.

Unique visitor: An individual user (with a unique IP address) who visits a website.

Visits/visitor: Number of users who come to a website and proceed to browse it.A visitor is someone who visits your site.

Viral Marketing: Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.

Viral content: Viral content is material, such as an article, an image or a video that spreads rapidly online through website links and social sharing. The internet meme, a classic example of viral content, usually takes the form of a video or an image with one or two lines of text. However, any kind of online content that appeals to users enough to make them want to share it can be spread virally.

White Hat SEO: In SEO terminology white hat SEO refers to the usage of optimization strategies, techniques for improves your websites search rankings under the search engine guidelines,rules and policies.

XML Sitemap: A Sitemap is an XML file that lists the URLs for a site.It's a directory of all the pages, images, and files existing within your website.
It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.

Yahoo: Yahoo is a search engine,subject directory, and web portal.It's one of the most popular destinations on the Web, offering a Web portal, a search engine, a directory, mail, news, maps, videos, social media sites, and many more Web sites and services.

Zopim Chat: It’s a chat widget that lets you monitor and chat with your website visitors in real time.
If You get any new knowledge then please like  and share this post.....

Also Read: The ABCD of SEO (Search Engine Optimization Alphabets- SEO Terminology) part-1

What is SEO ,How Search Engine Works?
What Is On-Page SEO(On-Site SEO) And Off-Page SEO?

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